One of our recent business-branding clients is a makeup artist who recently moved back to the Dallas are and is ready to make her ‘beauty mark’ in the Dallas wedding market. It was such a pleasure to work with her and give her brand a fresh, professional look. We created her new logo and smaller logo icon, as well as designed and printed business cards and marketing rack cards for her (see below).
Q & A with Meg of Simply Beautiful by Meg
What made you decide to take the plunge in developing a brand for your small business and how important is it to you now?
When I decided to break into the Dallas market, it was important to me that I had a clear vision of who I was as a makeup artist and how I wanted others to view my business. Once I had the answers to those questions, having a brand that embodied those things was the next step. It has now enhanced my online presence and professionalism in a way that would not be possible without it.
How has your new brand helped you and your business?
My new brand gives clients a look into who I am before we even have our initial consultation. A professional looking brand makes people feel comfortable and confident in you. It allows them to see the effort that you put forth into making your business the best it can be.
What advice would you give to a new business about marketing and branding?
Marketing and branding is just as important as talent. You can have all the talent in the world but without a proper brand behind you it is hard to get your business and talent recognized. In today’s world, we are so focused on social media and the internet. You need to be in tune with how your business is being viewed online. Also, be sure you have a professional looking business card! Being prepared with a professional business card will speak volumes to a potential client!
How did you get started in the beauty industry?
I began to fall in love with the beauty industry during my career as a professional dancer. After years of applying theatrical and stage makeup, I realized I had a true passion for it and a natural talent as well. I began to work as a makeup artist at a top rated spa and it snowballed from there!
What is one of your favorite makeup tips?
Using products in multiple ways! Add a touch of your lipstick to your cheeks for some color or use your bronzer as an eyeshadow to create a beautiful bronzy glow! I am all about carrying as few products out with you as possible, so get creative and have your products work double duty!
Simply Beautiful by Meg is a full-service makeup artistry company specializing in bridal and airbrush makeup application. Meg previously worked at one of the Washington, DC area’s top-rated spas as a MUA and has experience with all ages, skintones and a variety of different events. Her approach is to make women feel confident and beautiful while remaining true to their natural beauty. Although she is based in Dallas/Fort Worth she will travel upon request, contact her to learn more!
Want to meet Meg?
She will be at the Dallas Bridal Show this weekend! She will have a contest and give away at her booth so bee sure to stop by!
July 26-27 | Dallas Market Hall | 2200 Stemmons Fwy Dallas, TX 75207
www.simplybeautifulbymeg.com | 814.360.7896
Want to see more? Check out these Before and Afters!